![]() You have to let nature take its course without imposing artificial timelines or imposing your desired outcome on your seedlings. Yet, we don't always recognize the implications of this term.Ĭultivating crops organically demands patience and persistence. We constantly use the term "organic" in content marketing. If people adhere to it then all things will grow of their own accord." " Things Will Grow of their Own Accord"Īnother key passage from the Tao Te Ching advises, "The Tao never strives, yet it completes everything. It's time to give way to more something more solid by focusing on well-written, relevant content instead of seemingly clever tactics. The days of keyword stuffing or anchor texts or content spinning are behind us. Today's algorithms can assess readability and their artificial intelligence can distinguish high quality content from gimmicky copy in the blink of an eye. Create excellent content and let nature take its course. The way to ensure that your content ranks well on Google, Bing, Yahoo or Baidu is simple. Content marketers are now at a point with SEO tactics where our cleverness will not save us. Search engines then tweaked their algorithms and content creators tweaked their tactics in response and so on and so on and so on. Then content creators came up with new gimmicks to exploit loopholes in those algorithms. Many of these high ranking sites were of dubious value, so search engines created algorithms to ensure the highest quality sites got the highest rankings. Content creators came up with tactics that would game the system trying to force their websites to rank higher in search engines. ![]() The history of SEO resembles a lengthy arms race. In another passage, he warns teachers and students who don't follow the natural way of things that, "You are on the road to confusion and your cleverness will not save you." They must give way to something more solid. " These three false adornments are not enough to live by. ![]() Give up shrewdness and thieves and robbers will disappear. Discard moral judgments, and the people will rediscover natural compassion. "Discard cleverness, and the people will benefit a hundredfold. It's a book you can read in a couple of hours or study for a lifetime. The guard implored Lao Tzu to pause for a day and write out his words of wisdom for future generations. Its author, Lao Tzu had retired from a long and respected career in public service and was moving to settle down quietly in another kingdom.Ī border guard recognized him. I'm going to elaborate on this idea by outlining three key sayings from Taoism's most important scripture, the Tao Te Ching. Our goal in SEO is to generate an organic response to our content simply and spontaneously. It struck me the other day that these principles have a lot in common with best practices in search engine optimization (SEO). They value naturalness, simplicity and spontaneity in their daily lives. Taoists believe the key to a happy and successful life is to live in harmony with the natural order of things, which they call the Tao. It roughly translates as "the way" or the "path." The Tao is a concept in Chinese religion and philosophy. Find out how Taoist principles can help you deliver the best possible search engine rankings for your brand's content. The Tao is the source of everything according to an ancient Chinese philosophy.
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